NBA 2K21: New Gen Console Video Game Marketing Pricing Justified or Gouging
Pre-orders for Take Two Interactive’s NBA 2K21 is here. Kotaku staff writer Ash Parrish‘s NBA 2K21 Will Cost $70 on PS5 and Xbox Series X has opened up Pandora’s box. An age-old debate, the question basically boils down to this. About something seemingly sacred – about video game marketing and pricing.
Is a $10 price premium justified to get the exact SAME game on next-gen consoles? Or is this a reckless assault on the $60 price tag we’ve all come to accept for AAA games?
If the thread of 170 comments posted in the last 48 hours is any indication, there is no easy answer.
One thing I know for sure. No matter what the publisher marketing and PR team says, there can be no pleasing everyone. Without addressing the right from wrong, or getting into the details of making video games and publishing economics. Allow me to distill the factors, and the types of consumer research and insights, that video game marketing and video game publishers, take into consideration.
Video Game Pricing
Video game marketers have multiple tools for consumer insights and market research at their disposal. To answer questions about “willingness to pay” and “ability to pay” marketers can conduct one or more of: